Now standard on Ford Ranger and Ranger Raptor: Autonomous Emergency Braking with Pedestrian Detection; additional upgrades across the line-up at no added cost

  • The Ford Ranger now has Autonomous Emergency Braking (AEB) with Pedestrian Detection as standard on every model, from entry-level Ranger XL cab-chassis through to the Ford Performance Ranger Raptor
  • In addition to a five-star ANCAP rating, Driver Assist Technology now standard on every Ford Ranger includes AEB with Pedestrian Detection, Lane Keeping Aid with Driver Alert System, Traffic Sign Recognition and Auto High Beam1
  • Ford Ranger XL also benefits from an acoustic windscreen for enhanced cabin refinement, while XL Cab-Chassis variants now feature a provision allowing an optional rear view camera to be fitted and integrated into the SYNC display

Auckland, June 4, 2019– The Ford Ranger and Ranger Raptor now bring Autonomous Emergency Braking (AEB) with Pedestrian Detection as standard across the range, to offer its most comprehensive Driver Assist Technology1 suite to date.

After introducing AEB as standard on the popular Ranger Wildtrak in late 2018, the technology has been added range-wide as part of a feature update for Ranger models.

“Ranger has established a tradition of providing class-leading technology, which includes being the first pick-up to achieve a five-star ANCAP safety rating, and in 2018 we added more powertrain choices and significant Driver Assist Technology coupled with a five-year or 150,000 kilometre warranty,” said Ford New Zealand Managing Director, Simon Rutherford. “Now, AEB with Pedestrian Detection, Lane Keeping Aid, Traffic Sign Recognition and Automatic High Beam is standard on every Ranger, from the entry-level Ranger XL cab-chassis all the way through to the Ford Performance Ranger Raptor.”

The new technology suite comes with a host of smart updates for Ranger and Ranger Raptor, which sees a high level of equipment that spans the complete line-up, including cab-chassis models, building on the Ranger’s five-star ANCAP rating.

Building on the significant changes introduced to Ranger in late 2018, which included an advanced Bi-Turbo, 10-speed powertrain option for Wildtrak and new features such as Semi-Auto Active Park Assist1, HID headlamps, Smart Keyless Entry and Tailgate with Lift Assistance, the Ranger line-up has never before offered such a comprehensive array of technology, driver assist and convenience features.

Ranger’s highly-competitive capabilities remain unchanged, including a maximum 1476kg2 payload, 3500kg towing capability3 and class-leading 800mm4 water wading.

Ranger and Ranger Raptor: The Standard in Driver Assist Technology
The Ford Ranger and Ranger Raptor’s standard Driver Assist Technology1 suite is the most comprehensive yet offered.

Every model in the Ranger line-up now comes with the following technology as standard equipment with no change in pricing:

  • Autonomous Emergency Braking with Pedestrian Detection (new to XL/XLT/Ranger Raptor)
  • Lane Keeping Aid with Driver Alert System1 (new to XL/XLT)
  • Traffic Sign Recognition (new to XL/XLT)
  • Automatic High Beam (new to XL/XLT))
  • Rear View Camera (Pick-up models)
  • Rear Parking Sensors (Pick-up models)
  • Cruise Control with adjustable speed limiter
  • Dynamic Stability Control (DSC) incorporating ABS, Load Adaptive Control, Roll Over Mitigation, Traction Control and Trailer Sway Control1
  • Emergency Assistance1
  • Hill Descent Control1
  • Hill Launch Assist1

Further improving the entry-level Ranger XL model is an acoustic windscreen. Previously exclusive to the Ranger XLT, Wildtrak and Ford Performance Ranger Raptor, the acoustic windscreen adds a layer of sound dampening material within the windscreen material, which reduces noise intrusion for greater levels of comfort and refinement.

Ranger smart options: More practical, greater affordability 
The Ranger line-up also benefits from refined options and accessories choices for customers. The new Genuine Ford Accessory Rear-view Camera Kit can be fully integrated into the SYNC system on cab chassis models, and features a rugged, heavy-duty housing and includes brackets and wiring to ensure easy fitment to a wide variety of tray types.

Ford Performance Ranger Raptor
The Ford Performance Ranger Raptor now has Autonomous Emergency Braking with Pedestrian Detection1 as standard, in addition to Driver Assist Technology that already is included in this ground-breaking model.

The Ranger Raptor now has power adjustable front seating as standard, with eight-way power adjustment on both the driver and front-passenger seats. Ford specifically designed the Ranger Raptor’s unique front seats, with additional bolstering and design to match its Ford Performance steering wheel and unique gauge cluster.

The updated Ford Ranger and Ranger Raptor have gone on sale in New Zealand Ford dealerships from June 2019.